Team names are chosen once, but live on forever. Gilberto Oliveiras looks at the consequences of naming a sports team and how it relates to modern branding.
Image Rights of Footballers
When we think about football, we've come a long way from English villages kicking a pigs bladder between them. Football has become a commercial product, extending far beyond the pitch. For example: Cristiano Ronaldo is the most followed Instagram user with 190 million followers. Not a politician, not a singer, not an actor, but a … Continue reading Image Rights of Footballers
Social Media in Sports
Social media and new technologies have taken the world by storm in the last decade. It is now impossible to imagine an industry that has not been directly impacted by this phenomenon, including sports. Since the rise of social media, sports have become more accessible and widespread. Fans can get the most updated sports results, … Continue reading Social Media in Sports
Ambush Marketing in Sports
Ambush marketing is incredible. What’s better is that when done properly, ambushers don’t need to break any laws to get a positive result. So what is Ambush Marketing and where does it come from? The International Olympic Committee (IOC) has zealously guarded its trademarks for decades, but if there was one tipping point, it happened … Continue reading Ambush Marketing in Sports
Lex Sportiva 