I. Introduction Virtual currencies have recently captured the attention of every government, prominent software company, bank and financial institution. The concept of digital currencies such as Bitcoin has generated sudden curiosity in recent years, even to those who do not know about the potential benefits they have to offer. Virtual currencies are based on blockchain … Continue reading Crypto, Blockchain & Football Clubs
Tackling Match Fixing
Last week several players, ex-players and senior club figures from Spain's top three divisions were arrested and questioned by the police. Their alleged crime? Match Fixing. The police claimed to have spotted a familiar pattern of money moving between certain individuals and an increase in betting of roughly 14 times the normal in a Segunda Division … Continue reading Tackling Match Fixing
Ambush Marketing in Sports
Ambush marketing is incredible. What’s better is that when done properly, ambushers don’t need to break any laws to get a positive result. So what is Ambush Marketing and where does it come from? The International Olympic Committee (IOC) has zealously guarded its trademarks for decades, but if there was one tipping point, it happened … Continue reading Ambush Marketing in Sports
