Team names are chosen once, but live on forever. Gilberto Oliveiras looks at the consequences of naming a sports team and how it relates to modern branding.
Social Media in Sports
Social media and new technologies have taken the world by storm in the last decade. It is now impossible to imagine an industry that has not been directly impacted by this phenomenon, including sports. Since the rise of social media, sports have become more accessible and widespread. Fans can get the most updated sports results, … Continue reading Social Media in Sports
Lex Sportiva 