As most readers probably know (especially those that read our WADA & Whereabouts article), at the beginning of each quarter of the year professional athletes are required to send a report of their whereabouts to sporting authorities. In other words, the athletes have to inform anti-doping agencies where they will be and pick a time … Continue reading The WADA Whereabouts Rule: Coleman Case Study
Ambush marketing is incredible. What’s better is that when done properly, ambushers don’t need to break any laws to get a positive result. So what is Ambush Marketing and where does it come from? The International Olympic Committee (IOC) has zealously guarded its trademarks for decades, but if there was one tipping point, it happened … Continue reading Ambush Marketing in Sports
Athens, Greece, 2004 Carlos Arroyo pulls on his jersey as Puerto Rico seals the victory over the “Dream Team” United States Basketball team, a stunning upset considering Puerto Rico had not beaten Team USA Basketball before.“I thought Puerto Rico was part of the United States, why do they have their own team?” is a common … Continue reading Puerto Rico: Sovereign Olympic Colony?