Team names are chosen once, but live on forever. Gilberto Oliveiras looks at the consequences of naming a sports team and how it relates to modern branding.
The Basketball Arbitral Tribunal
In the world of Basketball, what do you do if you need help with a contract dispute? You call for the BAT. Alvaro Casares Conde looks at the work of the Basketball Arbitral Tribunal for Lex Sportiva.
Lex Sportiva 